Among the Hmong people in Asia 'koom' means 'join' or 'bringing together'.
Life is all about bringing people and things together, and watching the magic happen.
Your business is no different. It needs a integration of quite a few actions, in order to become a strong brand.
Most agencies have a designer, a marketeer, a creative director and an account manager. They all have their area of expertise, and to bring these to a harmonious whole, that requires a lot of time.
Consulting a bunch of people with different areas of expertise is not only expensive, but it gets chaotic as well. At Koom we work with designers who are educated marketeers and vice versa. We combine these areas of expertise, so we can shorten the time span, increase quality, effectiveness, and start engaging our customer the right way.
There are a lot of misconceptions out there about branding. Often people think that branding means marketing. While marketing is a set of promotional activities to communicate your message and identity, your brand is comprised of your design choices, personality, your tone of voice, and your message; branding is the process of establishing these traits.
Founder, KOOM DESIGN